Just like my mentor Aaron Gustafson, I like to do redesigns of my site out in the open. This page is currently in-progress. The yellow highlights are being written. Once they are completed, the design of the page will be finalized, the inline CSS moved to the main styles.css, and those styles repurposed for additional case studies.
Case study in progress. Fidelity Investments, Digital Workplace Modernization
Situation
Audience
My Role
Hired as Lead Designer, evolved to Lead Researcher and Designer
What I Did
Team
- Design Director
- 6 Product Owners
- 2 Junior Researchers
- Front-end Developer
Key Tools & Deliverables
- Generative Research (Plan, Protocol, Outbrief)
- Information Architecture
- Personas / Archetypes
- Story Maps (concept from Donna Lichaw akin to journey maps)
- Wireframes (HTML/CSS/JS)
- Branding and visual design (Adobe Illustrator, HTML/CSS)
- Responsive, interactive prototypes (HTML/CSS/JS)
- Usability Research (Plan, Protocol, Outbrief)
Skills Used
- Accessibility
- Content Strategy
- Design Leadership
- Design Thinking
- Front-end Web Development
- Information Architecture
- Interaction Design
- Mentoring Junior Staff
- Rapid Prototyping
- Responsive Web Design
- UX Design
- UX Research
- UX Strategy
- Visual Design
Challenge
Actions
Result
Seriously, where were you guys years ago?!?!?! This is really great stuff that could have targeted product engagement to create a really happy customer.