JenStrickland.design listening for the right “it”
before we build it right

Portfolio

Jen leads design and research initiatives with best practices for accessibility, co-design, and sustainability. Currently serving the public at U.S. federal agencies.

Note: This responsive portfolio is hand-coded and designed by myself, respects your choice of color mode, and has perfect accessibility and sustainability scores.

Case studies actively being updated

So many NDAs… email me for more examples or see my resume (also available in 673kb PDF). Also, I spend most of my time now on strategy, leadership, and policy, which are better covered in conversation.

Subject Matter Expertise
  • Accessibility, WCAG
  • Civic Tech/Design
  • Content Design
  • Data Dense User Interfaces
  • Design & Research Operations
  • Design Systems
  • Ethnography
  • Digital Modernization
  • Heuristics
  • Interaction Design
  • Progressive Web Applications
  • Responsive Design
  • Section 508
  • Service Design
  • Sustainable Web Design
  • Usability
  • User Experience Design
  • User Research
Verticals / Sectors
  • Academia
  • B2B, B2C
  • Federal Government
  • Enterprise
  • Finance
  • Fortune 500
  • Health
  • Insurance
  • Local Government
  • Marketing / Ad Agencies
  • Non-profits
  • Publishing
  • Small Business
  • Start-ups
  • State Government

Selected Case Studies

image of akamai performance analytics signin

Akamai Performance Analytics Product Proof-of-Concept

Improved turnaround time by 95% with a customer-centric process, for the world’s largest content delivery network (CDN.

Download Akamai Case Study [1.6MB PDF]

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Fidelity.com Responsive Redesign of Accounts & Trade Experience

Increased mobile engagement 75% and unblocking a project one year behind schedule.

View Fidelity.com Case Study [HTML]

screenshot of desktop view of FloodSmart redesign

FEMA FloodSmart.gov Redesign

Introduced human-centered, responsive design within an ad agency.

View Floodsmart.gov Case Study [HTML with PDFs]

screenshot of research deliverables

Alive & Thrive Website Redesign

Expedited access to life-saving data through human-centered design.

View Alive & Thrive Case Study [HTML with PDFs]

cover of the final pitch presentation showing someone fishing with the words let's talk about debt

Business Model Design to Aid Vulnerable DC Citizens

Addressed the financial wellness of DC’s most vulnerable populations.

View Business Case Study [HTML with PDFs]

Case Studies In Progress

IRS.gov

U.S. Internal Revenue Service (IRS) Strategic User Research Exploring Chatbots

Developed and led strategic research resulting in 17% increase in visits to IRS.gov and 25% increase in user satisfaction for IRS Online Account with a focus on the IRS Chatbot

Case study in progress. Details available upon request.

Tags: Chatbots, Conversational UI, Research, Usability Testing, Rapid Prototyping

va covid chatbot

U.S. Department of Veterans Affairs, COVID Chatbot and Mobile App

Built upon the Microsoft Healthcare Bot service, as part of a select team of subject matter experts, delivering a rapid chatbot and mobile app to enable COVID testing.

Case study in progress. Details available upon request.

Tags: Chatbots, Conversational UI, COVID Response, Mobile App, Rapid Prototyping, Responsive Design

story map of a sample persona user scenario

Fidelity Digital Workplace Modernization

Modernizing the workplace & employee experience with service design.

Case study in progress. Details available upon request.

Tags: Digital Workplace Transformation, Organizational Change, Digital Modernization, Generative User Research, Ethnography, Archetypes / Personas / Thinking Styles, Journey Maps, Story Maps, Service Design, Service Blueprint

IRS online design guide front door

U.S. Internal Revenue Service (IRS) Design System Modernization

Stewarded a federal agency’s USWDS adoption as a design systems and accessibility subject matter expert.

Case study in progress. Details available upon request.

wriva

Intelligence Advanced Research Projects Activity (IARPA) Walk-through Rendering from Images of Varying Altitude (WRIVA)

Responsive design for a data-dense web app for analysis of geo-spatial imagery

Case study in progress. Details available upon request.

POI

U.S. Department of Veterans Affairs, Business Administration, Pension Optimization Initiative (POI)

Procurement / acquisitions support for a $524 million pension application processing effort using automation and artificial intelligence

Case study in progress. Details available upon request.

VA.gov design system

U.S. Department of Veterans Affairs, VA.gov Modernization and Design System

Case study in progress. Details available upon request.

internet discount finder

U.S. Digital Response with the Public Service Commission of Wisconsin, Internet Discount Finder

Successful partnership delivered an improved internet affordability tool, with the most accurate internet availability and pricing information.

Case study in progress
More info at USDR

“Jen is an innovative designer who makes bold moves that could easily be risky in someone else’s hands. The best designers I’ve worked with are like that.”

Other Work

Please email me if you’re interested in more case studies available for presentation.

Private Sector Web Apps

screenshot of WikiHow Survival Kit web app

Google Chrome Showcase Application: WikiHow Survival Kit

Apprenticed with Microsoft’s web standards accessibility advocate, Aaron Gustafson, provided debugging and design for a cutting edge web app to showcase the potential of (then) new HTML5 and CSS3.

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Sabre Hospitality Responsive Redesign of a Call Center App

Steered a cross-functional team in executing the responsive redesign of a Windows based desktop call center application.

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Fidelity.com Responsive Security and Lead Generation Components

Led creative team and facilitated adoption of best practices for a responsive redesign of lead generation and security products.

screenshot of the web interface of Motovy.com

Motovy.com Responsive Redesign

$500,000 gain in daily product sales attained by accelerating algorithmic marketing utilizing an incremental responsive retrofit to convert a high-performing desktop program into RWD data backed application.

image of app sample

Radio Bookmark Branding, Website, iPhone App Design

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Title

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Public Sector Web Apps

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Massachusetts Health Connector

Redesigned Delta Dental’s B2B & B2C application. Led Section 508 compliance & adherence to accessibility best practices. Collaborated with engineers, implementing design directly within production code.

image of massachusetts environmental public health tracking application interface

MA Department of Environmental Public Health Tracking App

Improved data availability through ADA-compliant accessibility via mobile devices in remote locations by optimizing performance and usability.

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Flatview School Attendance Monitoring Proof-of-Concept

UX team of one for a Louisiana-based startup aiming to improve data and actionability around school attendance.

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Title

Paragraph. View project details

“Jen has a powerful combination of an acute design aesthetic as well as a high-level ability to develop web content using HTML, CSS, and client-side scripting.”

Websites for Small Businesses

screenshot of the punkvision website

Punkvision Branding & Website

Logo update, branding, and responsive web portfolio for an award-winning post-production studio.

screenshot of the dmmgf.org website

DMMGF Branding & Website

Identity, design, and development for an international science conference and foundation, Days of Molecular Medicine Global Foundation.

Visit DMMGF.org

thumbnail of the homepage of Amy Clarkson's website

Amy Clarkson Online Gallery

Cambridge painter Amy Schuyler Clarkson launched a gallery website featuring her luscious oils, lively watercolors, and layered sepias.

Visit Amy’s Gallery

Defeat Diarrheal Disease State of the Field Report

Case Study Page In-progress UX Research, Information Architecture

“ … a talented mediator between design, development, and business stakeholders … Jen is a great team player who strives to do the right thing. They are an advocate for the user.”

Small Sampling of Service Design, Branding, Identity, Logo Design, Presentations, Print

image the cover of one of the guides

Inclusive, Accessible Design and Illustrations for Various Guides

Design and production of informative guides for diverse, vulnerable audiences as well as training manuals for law enforcement.

Read Supervisory Guides at barcc.org

story map of a sample persona user scenario

Fidelity Digital Workplace Modernization

Led user research to influence organizational change, foster cross-functional relationships, designed and produced a variety of inclusive, accessible deliverables from blueprints to websites.

image of a paper prototype showing an exterior envelope and a booklet of itemized pages aligned with the process and requirements

Form-a-palooza Physical Prototype for Food Truck Licensing

Redesigned a complex food truck health certificate application process.

cover of the final pitch presentation showing someone fishing with the words let's talk about debt

Business Model Design to Aid Vulnerable DC Citizens

A 12-week course, collaborating with a business team, exploring questions to develop a human-centered concept to address financial wellness.

thumbnail of the four versions of the letterpressed business cards for Amy Clarkson

Amy Clarkson Business Cards

Using an experimental CMYK +1 spot color letterpress technique, designed these cards as a playful presentation of Amy's range of paintings. Used the spot color for the text to hold legibility, where process would have feathered text edges.

Read Em Letterpress Post

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link [deets]

Culture change is my passion.

In modernization efforts, much attention is given to technology and tools. I include the people we aim to serve in solution design — “Nothing about us without us.” Ensuring the human element is considered in modernization projects is crucial to success. An ideal UX process would include thorough discovery to understand the problem space, before considering solutions.

Code = loose sketching!

Just because it’s code doesn’t mean it can’t be thrown away, or that it took a lot of time to create. For digital projects, I often move from whiteboard or paper sketches to sketch and prototype in HTML/CSS/JS to quickly render functional prototypes and get an idea into users’ hands. For responsive projects, this is really helpful. Direct user observation through rapid prototyping is the most valuable method to uncover effective outcomes. It depends on the team I’m working with, because sometimes we need to collaborate in design tools.

Please email me if you’re interested in more case studies.