JenStrickland.design Hello! I’m Jen, a graphic visual interaction UX researcher product designer engineer creative professional listening for the right “It” before we build it right.

🦊 Hello!

I’m Jennifer Strickland, a UX Lead in Washington, D.C. Right now, I lead design for Fortune 500 clients with a boutique design consultancy. Recently, I supported teams modernizing VA.gov as a Senior Designer & Accessibility Specialist. Previously, I contracted for enterprise, government, start-ups, and non-profits, such as Fidelity Investments, FEMA, Akamai, and the Boston Area Rape Crisis Center. I steward best practices for human-centered design, accessibility, and inclusive design through technology products and services. Also, I speak on accessibility, inclusion, design, development, and web performance impact on user experience. Reach out, I’m available for creative consulting, coaching, writing, and speaking opportunities.
I build stakeholder relationships, earning the nickname of “stakeholder whisperer,” while stewarding human-centered design throughout teams, including the C-suite.

Portfolio

Much of my work over the past decade is under N.D.A. Please email me if you’re interested in more case studies or other types of work or skills. I may be able to provide an overview (while respecting my N.D.A.s).

Selected Case Studies

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Fidelity Digital Workplace Modernization

2019 Modernizing the workplace with emphasis on the employee experience.

Case study in progress

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FEMA FloodSmart.gov Redesign

2017 Introducing human-centered, responsive design within an ad agency.

View Floodsmart.gov Case Study [HTML with PDFs]

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Akamai Performance Analytics Product Proof-of-Concept

2017 Improving turnaround time by 95% with a customer-centric process.

Download Akamai Case Study [1.6MB PDF]

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Fidelity.com Responsive Redesign of Accounts & Trade Experience

2014 Increasing mobile engagement 75% and unblocking a project one year behind schedule.

View Fidelity.com Case Study [HTML]

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Alive & Thrive Website Redesign

2017 Expediting access to life-saving data through human-centered design.

View Alive & Thrive Case Study [HTML with PDFs]

cover of the final pitch presentation showing someone fishing with the words let's talk about debt

Business Model Design to Aid Vulnerable DC Citizens

2018 Addressing the financial wellness of DC's most vulnerable populations.

View Business Case Study [HTML with PDFs]

Other work

Web Apps

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MA Department of Environmental Public Health Tracking App

2017 Improved data availability through ADA-compliant accessibility via mobile devices in remote locations by optimizing performance and usability.

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Sabre Hospitality Responsive Redesign of a Call Center App

2016 Steered a cross-functional team in executing the responsive redesign of a Windows based desktop call center application.

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Fidelity.com Responsive Security and Lead Generation Components

2015 Led creative team and facilitated adoption of best practices for a responsive redesign of lead generation and security products.

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Flatview School Attendance Monitoring Proof-of-Concept

2015 UX team of one for a Louisiana-based startup aiming to improve data and actionability around school attendance.

screenshot of the web interface of Motovy.com

Motovy.com Responsive Redesign

2012–2013 $500,000 gain in daily product sales attained by accelerating algorithmic marketing utilizing an incremental responsive retrofit to convert a high-performing desktop program into RWD data backed application.

screenshot of WikiHow Survival Kit web app

WikiHow Survival Kit, Showcase Chrome Web Application

2011–2012 Apprenticed with Microsoft’s web standards accessibility advocate, Aaron Gustafson, provided debugging and design for a cutting edge web app to showcase the potential of (then) new HTML5 and CSS3.

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Massachusetts Health Connector

2009–2010 Redesigned Delta Dental’s B2B & B2C application. Led Section 508 compliance & adherence to accessibility best practices. Collaborated with engineers, implementing design directly within production code.

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Radio Bookmark Branding, Website, iPhone App Design

2009–2010 Content In-progress

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Websites

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Punkvision Branding & Website

2010 to present Logo update, branding, and responsive web portfolio for an award-winning post-production studio.

Visit Punkvision.com

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DMMGF Branding & Website

2018 Identity, design, and development for an international science conference and foundation, Days of Molecular Medicine Global Foundation.

Visit DMMGF.org

Defeat Diarrheal Disease State of the Field Report

2017 Case Study Page In-progress UX Research, Information Architecture

thumbnail of the homepage of Amy Clarkson's website

Amy Clarkson Online Gallery

2009 Cambridge painter Amy Schuyler Clarkson launched a gallery website featuring her luscious oils, lively watercolors, and layered sepias.

Visit Amy’s Gallery

Other — Service Design, Branding, Identity, Logo Design, Presentations, Print

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Inclusive, Accessible Design and Illustrations for Various Guides

2012 to present Design and production of informative guides for diverse, vulnerable audiences as well as training manuals for law enforcement.

Read Supervisory Guides at barcc.org

story map of a sample persona user scenario

Fidelity Digital Workplace Modernization

2018–2019 Led user research to influence organizational change, foster cross-functional relationships, designed and produced a variety of inclusive, accessible deliverables from blueprints to websites.

image of a paper prototype showing an exterior envelope and a booklet of itemized pages aligned with the process and requirements

Form-a-palooza Physical Prototype for Food Truck Licensing

2018 Redesigned a complex food truck health certificate application process.

cover of the final pitch presentation showing someone fishing with the words let's talk about debt

Business Model Design to Aid Vulnerable DC Citizens

2018 A 12-week course, collaborating with a business team, exploring questions to develop a human-centered concept to address financial wellness.

thumbnail of the four versions of the letterpressed business cards for Amy Clarkson

Amy Clarkson Business Cards

2014 Using an experimental CMYK +1 spot color letterpress technique, designed these cards as a playful presentation of Amy's range of paintings. Used the spot color for the text to hold legibility, where process would have feathered text edges.

Read Em Letterpress Post

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Culture change is my passion. In modernization efforts, much attention is given to technology and tools. I include the people we aim to serve in solution design — “Nothing about us without us.” Ensuring the human element is considered in modernization projects is crucial to success. An ideal UX process would include thorough discovery to understand the problem space, before considering solutions.
Code = loose sketching! Just because it’s code doesn’t mean it can’t be thrown away, or that it took a lot of time to create. For digital projects, I often move from whiteboard or paper sketches to sketch and prototype in HTML/CSS/JS to quickly render functional prototypes and get an idea into users’ hands. For responsive projects, this is really helpful. Direct user observation through rapid prototyping is the most valuable method to uncover effective outcomes.
Please email me if you’re interested in more case studies.