JenStrickland.design listening for the right “it” before we build it right

portfolio

Strategic Leadership, Accessible Systems, & Civic Tech. I lead multi-disciplinary teams across public policy, human-centered UX design, accessibility standards, and front-end engineering. My focus is on high-consequence environments — modernizing federal benefits, advancing web standards, and embedding inclusive co-design into complex organizational cultures.

A Note on Confidentiality & Strategy

Most of my work is sensitive and can’t ever be shown in a portfolio, but I’m always happy to chat about my experiences. Furthermore, much of my current focus centers on high-level organizational strategy, policy advisory, and change management.

Detailed artifacts, extended case studies, and tailored walkthroughs are available upon request.

Subject Matter Expertise
  • Accessibility, WCAG
  • AI Assurance
  • Civic Tech/Design
  • Content Design
  • Data Analysis
  • Data Dense User Interfaces
  • Design & Research Operations
  • Design Leadership
  • Design Systems
  • Ethnography
  • Digital Modernization
  • Heuristics
  • Human Centered AI
  • Interaction Design
  • Progressive Web Applications
  • Responsive Design
  • Section 508
  • Service Design
  • Strategy
  • Sustainable Web Design
  • Usability
  • User Experience Design
  • User Research
Verticals / Sectors
  • Academia
  • B2B, B2C
  • Defense & Intelligence
  • Enterprise
  • Federal Government
  • Finance
  • Fortune 500
  • Health
  • Insurance
  • Local Government
  • Marketing / Ad Agencies
  • Non-profits
  • Publishing
  • Small Business
  • Start-ups
  • State Government
“Jen is the type of Lead Designer that Project Managers hope to partner with on their projects.” – Jim Ruggiero, then at Fidelity now at Nava PBC

Featured Case Studies

IRS.gov

U.S. Internal Revenue Service (IRS) – Strategic Chatbot & Conversational UI Research

Led and conducted strategic user research and rapid prototyping for the IRS Online Account chatbot ecosystem to improve taxpayer self-service.

Focus Areas: Conversational UI | Chatbots | Usability Testing | Rapid Prototyping

Read IRS Chatbot Case

va covid chatbot

U.S. Department of Veterans Affairs – COVID-19 Rapid Response Chatbot & Mobile App

Co-led end-to-end UX design and rapid prototyping for the VA’s digital COVID-19 screening tool across web and mobile platforms. Enabled millions of Veterans, caregivers, and staff to safely access facilities under extreme emergency timelines. 🏆 Recognized with the VHA National HeRO Award and Service to the Citizen Award.

Focus Areas: Chatbots | Rapid Response | Mobile Apps | Emergency Logistics | Accessibility First Mobile Design

Read VA COVID-19 Case

screenshot of desktop view of FloodSmart redesign

FEMA FloodSmart.gov – National Flood Insurance Redesign

Introduced human-centered design principles and responsive web standards within a traditional agency framework, streamlining critical disaster insurance workflows for citizens.

Focus Areas: Digital Modernization | Ethnography | Archetypes & Personas | Responsive Redesign | USWDS | Player-Coach Leadership

Read Floodsmart.gov Case

Caregiver Research Throughout

U.S. Department of Veterans Affairs – VA.gov Modernization & Caregiver Discovery

Led discovery research and strategic roadmapping for Caregiver Modernization while embedding an agency-wide “Accessibility & Mobile First” standard.

Focus Areas: Caregiver Modernization | Culture Transformation | Inclusive Design

Read Caregiver Case

image of fidelity app sample

Fidelity.com – Responsive Redesign of Accounts & Trade Experience

Delivered a 75% increase in mobile engagement. Architected a custom CSS grid solution that resolved a critical data-dense UI bottleneck, rescuing a project that was over a year behind schedule.

Focus Areas: Digital Modernization | Responsive System Architecture | Rapid Prototyping | Usability | Contextual Inquiry

Read Fidelity.com Case

internet discount finder

Wisconsin Public Service Commission & U.S. Digital Response – Internet Discount Finder

Partnered with U.S. Digital Response to build the Internet Discount Finder, delivering accurate broadband availability and pricing data to low-income residents.

Focus Areas: Civic Tech | Equity | Digital Inclusion | Data Accuracy

Read more at USDR

story map of a sample persona user scenario

Fidelity Digital Workplace — Service Design & Employee Experience

Transformed internal employee systems by mapping complex cross-departmental service blueprints, driving seamless digital workplace workflows.

Focus Areas: Digital Workplace Transformation | Generative User Research | Service Blueprints | Journey Mapping | Ethnography

Read Fidelity Workplace Study

In-progress case studies available for private walkthrough.

IRS online design guide front door

IRS – Design System & USWDS Modernization

Stewarded agency-wide adoption of the U.S. Web Design System (USWDS) as a design systems and digital accessibility subject matter expert.

Focus Areas: Design Systems | USWDS | Accessibility Governance | Federal Standards

In progress

POI

U.S. Department of Veterans Affairs, Business Administration – Pension Optimization Initiative (POI)

Supported procurement and acquisition strategy for a $524M pension application processing transformation utilizing automation and AI.

Focus Areas: Federal Acquisitions | AI & Automation | Benefit Modernization

In progress

wriva

Intelligence Advanced Research Projects Activity (IARPA) Walk-through Rendering from Images of Varying Altitude (WRIVA)

Designed responsive UI for a data-dense geospatial analysis application handling multi-altitude imagery.

Focus Areas: Defense Research | Geospatial Analytics | Complex Data Visualization

In progress

Specialized Web Applications & Advocacy Systems – Private Sector Systems

screenshot of WikiHow Survival Kit web app

Easy Designs – Google Chrome Showcase Application (WikiHow Survival Kit)

Apprenticed with Microsoft web standards advocate Aaron Gustafson, delivering design and technical debugging to showcase early HTML5/CSS3 capabilities. Now it’s available for purchase.

Focus Areas: Progressive Web Apps | Web Standards | HTML5/CSS3 | Accessibility | Technical Debugging

image of sabre call center app sample

Sabre Hospitality – Call Center Redesign

Steered a cross-functional team in converting a legacy Windows desktop desktop application into a responsive web experience.

Focus Areas: Legacy Modernization | Enterprise Web Apps | Responsive Redesign | Cross-Functional Leadership | Usability

image of app sample

Fidelity.com – Responsive Security and Lead Generation Components

Led creative direction and facilitated team adoption of responsive best practices across core customer onboarding and security products.

Focus Areas: Design Systems | Security UX | Responsive Components | Component Libraries | Lead Generation

Public Sector & Community Systems

image of app sample

Massachusetts Health Connector

Redesigned B2B and B2C health insurance portals, leading Section 508 compliance and directly implementing responsive design within production code.

Focus Areas: Healthcare UX | Section 508 Compliance | Production Front-End | B2B & B2C Platforms | Web Accessibility

image of massachusetts environmental public health tracking application interface

MA Department of Environmental Public Health – Tracking App

Improved public health data access through ADA-compliant mobile optimization, ensuring high performance and usability for field researchers in remote environments.

Focus Areas: Public Health Data | Mobile Optimization | Web Performance | ADA Compliance | Field Research UX

image the cover of one of the guides

Boston Area Rape Crisis Center – Educational Guides

Created inclusive, accessible designs and custom illustrations for public informative guides and law enforcement training manuals serving diverse, vulnerable populations.

Focus Areas: Inclusive Design | Public Safety & Advocacy | Accessible Publishing | Visual Communication | Vulnerable User Populations

Read Supervisory Guides at barcc.org

“Jen has a powerful combination of an acute design aesthetic as well as a high-level ability to develop web content using HTML, CSS, and client-side scripting, and is a talented mediator between design, development, and business stakeholders. Jen is a great team player who strives to do the right thing. They are an advocate for the user.” – John Foliot, accessibility SME previously @ Deque, Stanford

Design & Technical Philosophy

1. Culture change is my passion. “Leave No One Behind.”

Modernization is rarely just a technology problem — it is a human problem. True digital transformation requires involving the people we serve directly in the co-design process. By conducting thorough discovery before jumping to technical solutions, we ensure the human element remains at the center of institutional policy and software design.

2. Code as Rapid Sketching

Working directly in semantic HTML, CSS, and JavaScript is one of the fastest ways to validate responsive layouts and accessibility interactions. Code isn't precious — it is a flexible medium for rapid prototyping, direct user observation, and getting functional ideas into real human hands early.

Need more info?

Interested in exploring additional case studies or discussing strategic advisory? Email me or view my resume.

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